Digital transformation (DT or DX [1]) is the adoption of digital technology to transform services or businesses, by replacing non-digital or manual processes with digital processes, or by replacing older digital technologies with newer digital technologies. Digital solutions can, in addition to efficiency through automation, enable new types of innovation and creativity, rather than simply enhancing and supporting traditional methods.
Today, digital transformation is no longer a matter of choice – it is inevitable, necessary and unavoidable. But do you know what the term digital transformation represents and what changes it brings us?
The word “transformation” describes a process in which we undergo a certain change and which lasts for some time. Digital transformation refers to the process that starts from the moment when the organization starts thinking about the introduction of digital technologies in all areas of business and lasts until the moment of their complete integration. However, digital transformation also involves individuals: it is not enough to introduce digital technology into the business, it is also important to educate employees.
Digital transformation can include areas such as digital marketing, digitalization and automation of business processes, digital procurement, digitalization of sales representatives, Big Data, and the like. The biggest problem is that decisions related to the introduction of new technology continue to be postponed.